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Popular culture
In 2007, the video game website GameFAQs hosted its 6th annual "Character Battle", in which the users nominate their favorite video game characters for a popularity contest in which characters participate. The L-shaped Tetris piece (or "L-Block" as it was called) entered the contest as a joke character, but on November 4, 2007, it won the contest.
In Japan, a hugely popular live-action game show called Brain Wall ran for a number of seasons. Contestants would be assigned to teams (Red or Blue) and paired with recurring characters. Each team would then, in turn, face a wall of painted styrofoam with a Tetris-like shape carved out. The wall would advance on the contestant, who must pass through the opening by posing, squeezing or jumping. Later levels have a pool of water at the end of the run (the effect being to force the contestant into the pool if they fail.) The recurring characters provide running commentary, built-in rivalry and comic relief. Clips from the series are available on the Internet, under the show's English nickname "human Tetris". A variant of this game show was ported to Argentina as well, called "El muro infernal" ("The infernal wall" in Spanish).
In Thomas Pynchon's 2006 novel, Against the Day, mention is made of a "Captain Igor Padzhitnoff" (presumably pronounced the same as Pajitnov) whose preferred method of causing trouble was "to arrange for bricks and masonry, always in the four-block fragments which had become his 'signature,' to fall on and damage targets designated by his superiors".Source: Wikipedia
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